Your ideal clients are good-fit clients who bring in the most revenues. The first step to identify your ideal clients is to think about roughly the top 20% who brings in roughly 80% of revenues. The next step is to determine, of that group, who are your good-fit clients? Good-fit clients are people who you enjoy working with and who appreciate the value of your business. Conversely, bad-fit clients are those who tend to argue about your fees, repeatedly question the value of your business, and drain your energy. You know what I mean. We’ve all had them.
Identifying your good-fit clients is especially if you are a service-based entrepreneur, such as an attorney, consultant, real estate agent or accountant. Why? Because you have to work with them on an ongoing basis. If they drive you insane and you start to have homicidal thoughts, you are not moving in the direction of peace and joy that we want. Right? Bad-fit customers can suck the life out of you. Let’s nip them in the bud.
The bottom line is in order to enjoy real success and live life on your own terms, focus your resources and energy on your top 20% who are good-fit clients. Doing so not only accelerates your revenues, it greatly improves the quality of your life.





