SEVIERVILLE, TENNESSEE— Bria Simpson, keynote speaker, business coach and consultant, has been selected from a nationwide search to be featured in Mastering the Art of Success; a highly successful book series from Tennessee-based Insight Publishing. The book features best-selling authors Les Brown (The Power of Purpose), Mark Victor Hansen (Chicken Soup for the Soul), and Jack Canfield (Chicken Soup for the Soul, The Success Principle: How to Get From Where You Are to Where You Want to Be). Bria Simpson, Brown, Hansen, & Canfield, are joined by other well known authors, health experts, and speakers, each offering time-tested strategies for success in frank and intimate interviews.
Bria Simpson, MA, CEO and founder of Excelerated Success Coaching Company, is an expert in helping small business owners work less, and profit more, by teaching them how to effectively streamline and systematize their business.
Bria is a best selling author whose work includes The 12 Habits of Highly Successful Entrepreneurs Training Series™. She has appeared in Newsday, on Good Day New York, Martha Stewart XM, and in dozens of publications, radio shows and TV shows throughout the country.
For more information on Bria Simpson and to order your copy of Mastering the Art of Success, contact info@exceleratedsuccess.com or visit www.ExceleratedSuccess.com.
I’ve seen entrepreneurs make two big mistakes that lead to failure. I want to warn you about them so you don’t make them yourself.
#1- Forgetting how important customer service is. Customer service is THE most important part of your business. Especially in this economy, If your customers don’t see you as going above and beyond to provide exceptional service, they will go elsewhere.
#2- Inconsistent marketing. Many small business owners only market when business is slow. This is a mistake. Market consistently. You want to keep a consistent funnel of prospective clients and customers. When you get too many customers, it’s time to streamline your business and figure out ways to clone yourself. That is good thing! And, it’s far better than having your customer base dry up because you slacked off with marketing.
Maintain the best customer service and stay on top of your marketing. You’ll be glad you did!
Your competitive advantage explains what your company is best at and why. It must include value that your clients care about. Ideally, it highlights something specific and unique.
Here are a few questions to help you identify your competitive advantage and why customers/clients should invest in your business over the competition.
1. From the perspective of your ideal clients/customers- what value do you offer that they care about?
2. What do you offer, or what can you offer, that is truly unique?
3. What is the purpose of your company?
4. What does your business do differently than your competitors?
5. How can you increase the value of what you offer so it attracts more ideal customers?
Use yours answers to create your Competitive Advantage. To give you an example, here is ours:
Excelerated Success’ competitive advantage: We help business owners and entrepreneurs create easier-to-run, more efficient businesses. Business owners get their lives back while running a more efficient, more profitable business at the same time.
You want your competitive advantages to be consistent over time and difficult to replicate by your competition. The businesses that excel are those that are constantly thinking about their competitive advantages and ways to improve upon them.
To learn more strategies to improve and streamline your business, sign up for our free report on our home page at www.exceleratedsuccess.com
Do you have an Operations Manual? Don’t think you need one? You do! An Operations Manual describes all the processes and systems in your business. It’s designed to be a document that you can hand to any new employee and they will see, step-by-step, how your business is run. It’s really a key to success. Without it, your business is likely running like a roller coaster- some highs, followed by a plethora of lows.
If you don’t have time to create the systems and processes you need in your business, and you don’t have time to write your Operations Manual, shoot us an email and we’ll set up a time to talk. If we’re a good fit for each other, systematizing businesses and creating Operation Manuals is a passion of mine, and I’d love to help you out.
SEVIERVILLE, TENNESSEE— Bria Simpson, keynote speaker, business coach and consultant, has been selected from a nationwide search to be featured in Mastering the Art of Success; a highly successful book series from Tennessee-based Insight Publishing. The book features best-selling authors Les Brown (The Power of Purpose), Mark Victor Hansen (Chicken Soup for the Soul), and Jack Canfield (Chicken Soup for the Soul, The Success Principle: How to Get From Where You Are to Where You Want to Be). Bria Simpson, Brown, Hansen, & Canfield, are joined by other well known authors, health experts, and speakers, each offering time-tested strategies for success in frank and intimate interviews.