Had a live Strategy Session with entrepreneur, Steve McRae and his Operations Manager, Rhonda Manns last week. Steve’s newest venture is a Professional Basketball League for men 5’10” and under. Our focus in this live Strategy Session was their New Potential Client System- how they will attract and enroll new clients- in this case, sponsors! It’s just one small piece of larger, step-by-step Operations Manual that we will develop with them over the year.
Both Steve and Rhonda, serial entrepreneurs, have invested in Excelerated Success for their other businesses. We are grateful to have them back again!
To learn more about developing YOUR New Potential Client System, please contact us at firstname.lastname@example.org.
Mark and I thoroughly enjoyed our live Strategy Session with clients Kathy and Cray Gunn. They own a marvelous, rapidly growing building and design company in the Chapel Hill/Durham/Carrboro area of North Carolina.
They have invested in us for a second year. Our focus this year is“Get that Operations Manual Up and Running!” And as we flesh out and document all the systems in their business, we are also honing in on how their focus and their team’s focus needs to shift as they grow, tracking and strengthening their effective marketing strategies, revising their 3 year vision, and discussing their long term exit strategy.
Do you know your exit strategy? You need to. Wouldn’t it be nice to sell your business when you are ready to move onto something else or retire? If you don’t have an exit strategy in place you may not be able to sell it at all. Read this post for some tips to get you started.
Under promise and over deliver. Give more value to your clients or customers than they expect. Surprise them with extra perks.
Every business can do this. Here are a few ideas to get you brainstorming:
- Send a customized welcome email or handwritten note.
- Every 3 months, deliver a special offer of some kind to your email list or current customers. Thank them for their business.
- Every 6 months, call your top 20% and thank them for their business.
- Send holiday or birthday gifts that mean something to a certain percentage of your customers.
Get the idea? Craft a clear customer care system that delivers more than your customers expect. You’ll keep customers longer and feel better about how you run your business at the same time.
A simple difference between mediocre businesses and phenomenal ones is how much the business owner cares about their customers.
When you really care about the people who invest with your company- you do things differently. You learn to see things from their perspective, step into their shoes and give them what they want. It becomes less about what you, the business owner, trying to manipulate how they think and feel and more about truly meeting their needs and desires- because you genuinely care about them and their experience with your business.
To get a feel for how your customers experience your business, ask yourself these questions:
- Do they feel better after working with you, or investing with your business, than they did before?
- Is their life enhanced in some way?
- Is it clear to them that your primary goal in your business is more than just making money?
- Do they feel that everyone on your team, including you, cares about them?