Clients

Live Day Session with New Clients

jeff and amy2

Mark and I had so much fun traveling to Palm Desert, California to meet with our new  clients, Jeff and Amy, owners of SwingPoint Media. They are dynamic entrepreneurs with a fantastic business concept who contacted me to help them streamline their business and get it to the next level.

In one live Strategic Planning Day, we were able to:

  • Create their Competitive Advantage so it is crystal clear how they stand out from the crowd
  • Hone in on how they should each spend their time as their business grows
  • Uplevel their website
  • Determine their 4 low-cost, effective marketing strategies to attract a lot more ideal clients
  • Craft their “Enrollment Conversation” so they will easily and comfortably close more sales
  • Redesign their offers so they are packed with more value and appeal to their customers and more profits for them

After all this, they seemed delighted with the results. When asked what they liked most, Jeff quickly responded “We are so happy to have a clear plan!”

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Odds are You Have Clients Staring you Right in the Face

ClientHave you checked your backyard lately? Or the junk closet where you throw your miscellaneous stuff into? (You know you have one- perhaps yours is a junk drawer.)

In either case, if you’re like me, about twice a year you realize it’s time to go through the “old stuff” and sort out what you want to keep and what you can throw out.

You might not have considered this…but just like the junk closet that needs attention, your contact with your past customers also needs attention.  There are probably a dozen or so past clients that may be interested in reconnecting with you.  All they need is a friendly reminder!

Why not send them an update letter?

While you’re at it, you might want to include a blurb in your update letter asking them to let you know if they have friends, family or colleagues that might benefit from your services or products.  Referrals are a great way to get new clients.

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Another Business Client Talks about Hiring us as Coaches

“When I stumbled upon Excelerated Success, I was not in the market for a coach. As an interior designer, it didn’t even occur to me that coaching was something I should consider, though I was very near burnout in a field I love and in which I’ve enjoyed success. I was making money and growing my client base, but at the expense of my own life…time for my children, time for myself, time to consider what lies ahead.

I’d recently begun working with a builder in whom I had great confidence, and I continually noticed the seeming ease and certainty with which he navigated the issues related to our job. He only wished to attend meeting with a clear agenda (what??), avoided work-related email during his personal time (huh??) and was a supreme delegator. And yet, still, he managed his business with aplomb. I was impressed, assuming he’d always had these skills and supersonic boundaries as a business owner.

In looking online to find out more about his company, I accidentally found his testimonial on Bria and Mark’s website. He wrote about having previously worked crazy hours trying to put out fires and manage every aspect of his business by himself, only to end up still feeling behind. Hold on: this sounded like me. And then he wrote about the process of training with Bria and Mark, and how pleased he was with the resulting success. And I was experiencing the results myself, in person, working with him!

I couldn’t email fast enough, and was soon on the phone with Bria for an initial discussion of what I was looking for in order to determine if we were a good fit. It was quickly apparent that, though she and Mark had few previous experiences working with interior designers in specific, it wouldn’t matter – the principles of running a business efficiently would be the same.

To the point, she was right. I am clocking in fewer hours at work, with the highest-yield projects I’ve had in years, and a team of employees who are clear and empowered in their roles. We just took a family vacation (not to see the grandparents!) for the first time in years. I’m starting to make time for exercise, getting to bed at a normal hour (long a goal of mine to tear myself away from email before midnight), and am actually cooking dinner for my kids!

I’m thrilled. I’ve signed on for another year! Because guess what: success paired with a little bit of freedom is intoxicating and I want more! Thanks, Bria and Mark! You’re superstars in my book!!”

Heather Garrett

http://www.heathergarrettdesign.com/

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How Do I Keep My Customers Happy? Part Two

You can find Part One of this article here.

Picking up from Part One with step 3.

3) Implement the pieces you have learned that resonate with your brand and respect your boundaries.  Resist the temptation to blindly give too much. Just because your customers may want more time with you, for example, doesn’t mean you add more face time.  Perhaps adding a limited number of calls or adding more time with a team member is the solution.  If they want cheaper prices, perhaps you bundle some products together or add more value.

Ask the right questions, give an incentive, and implement what makes sense for you and your ideal clients.  The best entrepreneurs are the ones who are both leaders and students.  Join that mindset and your business will improve.

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