As we book our second family trip to Disney, I am delighted to observe the additional services they have put into place over the past decade.
The customer service system prior to the visit is incredible. They have sent us both email and fun print information about what to expect and how to improve upon our experience before we arrive. They make it look like so much fun and they build excitement. This is an excellent model to follow.
What kind of “What to Expect” documents can you create that you can deliver to customers and clients? How can you generate excitement about your business to new customers? Many of my clients include a special offer or a time sensitive offer in their “What to Expect” information and they get good results. People actually read the “What to Expect” information because, well, they want to know what to expect!
I hope this tip helps you add some good value to your business. Get creative and have some fun with it!
