Two Little Words to Augment Small Business

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There are two little words in the English language that are often overlooked.  And they are thank you.  Two additional little words?  Great job.

Appreciation is a fundamental part of personal and professional success.  Whether you’re on the receiving end or you’re the one giving it out. Everyone wants to feel valued.

We often overlook saying these two little words because we assume people know how we feel.  While that may work personally, it doesn’t work professionally.

Your team members need to know when they are doing a good job.  When their hard work is validated, it rejuvenates them and provides the motivation they need to keep being a strong part of your team.  When employees don’t get positive reinforcement, they can feel unappreciated, unnoticed, and that their work doesn’t matter.

Employee dissatisfaction can peak when you don’t share positive feedback and you can lose valuable members of your team.  Don’t let that happen – take a few moments today and show your team members some appreciation.  You’ll be glad you did.


7 Tips to Double Your Number of Clients – Part One

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Are you looking for effective ways to grow your prospect list? (Who isn’t, right?) Here are 7 quick tips you can start using today:

Small-Business-ReferralsTip #1 – Ask for referrals. Your past and current clients are a great resource for you. They’re often your biggest advocates and may know someone who could use your products or services. Don’t be afraid to ask for referrals. You can either bring this up in a friendly conversation, or send a quick email saying, “Hi Jane, I was wondering if you knew of anyone who needs XYZ service?” Make sure the timing is right. The best time to ask for a referral is right after the customer praises you for a job well done.

Tip #2 – Utilize social media. Are you located in or near a big town? Most cities have a Twitter hashtag, such as #Chicago. Try posting a quick sales message asking if anyone in the #Chicago area is need of your product or service. Or, if you offer a very specific product or service, you can tag it directly (such as a #CRM product). Pay attention to keywords related to your product or service. If anyone makes a post stating they’re in need of what you’re offering, respond promptly.

Tip #3 – Offer something of value for free. Have you written an informative report or white paper that your target audience would find valuable? Turn it into a freebie, and offer it on your website. You can hire a Virtual Assistant (VA) to install an opt-in box or sign-up button on your website, asking prospects to submit their name and email in exchange for receiving the free report. Viola – you have new prospects! Also, be sure to publicize your free report on social media such as Facebook, LinkedIn, and Twitter.

Read the other four tips on Friday, 9/27.

Qualities of a Good Operations Manual

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In order to serve your team well, an operations manual needs to:

  • Clarify roles and duties pertaining to specific tasks, while providing team members with detailed information that helps them do their jobs well.
  • Be comprehensive, yet not overbearing – it should contain important details, but not so much that your team feels bogged down.
  • Eliminate the need for team members to ask you basic questions.
  • Be regularly updated so that obsolete information is removed, and new procedures are added quickly, ensuring the document remains relevant and fresh.
  • Be well-written and well-organized.
  • Be concise and easy to read – instructions should be clear and straightforward.

omAn Operations Manual is a work in progress, ever-changing as your business evolves. So don’t expect to ever have a “perfect” or a final draft. Keep it updated as you grow, follow it, and your business will function much more efficiently and effectively.

The Top 3 Mistakes That Kill Business Sales

by Bria 1 Comment

An Operations Manual is your manual that details the step-by-step procedures and processes in your business. It is essential because it is how your business runs smoothly. It is how your business becomes more effective, efficient, and profitable. And it is how YOU stop feeling crazed and start feeling like you are running a well-oiled machine- that could exist without you.


One of the systems is your New Potential Client System. As you develop and improve that system in your business- here are 3 mistakes you don’t want to make:

Mistake #1 – Jumping in with your offer right away. A mistake many business people make is to sit down with prospects and start selling right out of the gate. The initial conversation should be more about asking questions, determining your prospect’s needs, listening and building rapport than about what you do and how much it costs. Nobody wants to feel your urgency to sell something and everyone appreciates being listened to.

Mistake #2 – Not knowing your responses to their objections ahead of time. When you do present your service or product, know your responses to their objections ahead of time. What are the typical objections to your services? How are you going to overcome those objections with features and benefits? How are you going to convey that your business can overcome their objections better than your competition?

Mistake #3 – Not following up in every situation. You need a clear follow-up plan after every sales/enrollment conversation (unless you decide you don’t want them as a customer). Many people make the mistake of only following up with clients who give firm “yes” answers. Those “maybes” or “not now” people may very well decide to invest with you later… IF you’ve followed up with some excellent resources, tips, new product information, or something of high value.

Avoid these mistakes, create a sales conversation template and step-by-step system, including follow-up, and watch your conversion rate soar.

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