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Effective Date: July 27, 2025

This Privacy Policy describes how EXCELerated Success (“I,” “me,” “my,” "we," "us," or "our"), an online literacy tutoring and English language learning and hybrid curriculum consulting business based in Tampa, Florida, USA, collects, uses, and discloses personal information from my students and their parents/guardians.

At EXCELerated Success, I’m deeply committed to fostering a safe, secure, and effective online learning environment for all my students. I understand the paramount importance of protecting the privacy of my students and their families. This commitment extends to ensuring full compliance with all applicable laws and regulations, including the Children's Online Privacy Protection Act (COPPA), which safeguards the online privacy of children under 13, and the Family Educational Rights and Privacy Act (FERPA), which protects the privacy of student education records.

I believe that transparency and trust are fundamental to a successful educational partnership. This Privacy Policy outlines my comprehensive practices regarding the collection, use, and disclosure of personal information, reflecting our unwavering dedication to upholding the privacy rights of every individual who engages with EXCELerated Success. My goal is to empower students through personalized learning while providing parents and guardians with complete peace of mind regarding their children's online safety and the confidentiality of their educational information.

By accessing or using any of my services, you signify your agreement to the terms outlined in this Privacy Policy. I encourage you to read this policy thoroughly to understand my commitments and your rights regarding your personal information.

EXCELerated Success collects various types of information to provide and improve our tutoring services. The specific data collected varies based on your role (e.g., parent, student) and your interactions with me.

A. Information You Provide Directly: This encompasses data voluntarily submitted by users when registering for an account, signing up for services, completing forms, participating in tutoring sessions (including notes, shared documents, and chat logs, with appropriate consent), providing feedback, or making payments.

B. Information Collected from Third Parties: We may receive information from parents/guardians (in relation to a child's profile or services). In some instances, with your explicit consent or as permitted by law (e.g., consistent with FERPA for formal school partnerships), we may receive information from educational institutions. If you choose to connect a third-party Single Sign-On (SSO) service, we may receive certain data from that provider as authorized by you.

C. Information Collected Automatically (Automatic Data Collection): When you access our services, we automatically log certain data to facilitate service delivery, enhance user experience, and for analytical purposes. This includes:

• Device Data: Operating system, browser type, IP address, general location information.
• Online Activity Data: Pages viewed, navigation paths, access times, interaction with website features.
• Technical Data: Log-in data, browser plug-ins. This collection is facilitated by cookies and similar technologies, as detailed in our Cookie Policy (Section 7).

D. Categories of Personal Information Processed: Depending on your interaction with EXCELerated Success, we may process the following categories of personal information:

• Identity Data: Full name, username, age, password, log-in credentials. For students, preferred name; for parents, legal guardian name.
• Contact Data: Email address, phone number, mailing address.
• Parental Data: Email address for verifiable parental consent, and other information provided during correspondence related to a child's profile or services.
• Educational Information: Tutoring session records, diagnostic results, learning progress, assessments, coursework, specific learning needs or preferences, and any academic information provided by parents or (with consent) from schools.
• Student Profile Data: School name, grade level, subject interests.
• Service Personalization Data: Preferences set in your profile for topics, content, or types of tutoring.
• Communication Interaction Data: Engagement with emails or other communications (e.g., opens, clicks).
• Payment Data: Name on card, billing address, expiration date. Sensitive payment card numbers are processed directly by secure third-party payment service providers (e.g., Stripe), and we only receive confirmation of payment and typically the last four digits of your card number.
• Analytics Data: Internet log information and user behavior patterns from analytics tools.
• Technical Data: Browse activity, IP address.

We use the collected personal information primarily to deliver personalized tutoring services, communicate effectively with our users, process payments, enhance service quality, and ensure the security of our platform. Our data usage is guided by core privacy principles:

• Transparency: We are open about what information we collect and how we use it.
• Data Minimization: We collect only the personal information that is reasonably necessary for our stated purposes.
• Purpose Limitation: We use your information solely for the purposes for which it was collected, as outlined in this policy.
• Security: We implement robust safeguards to protect your information against unauthorized access, disclosure, alteration, or destruction.
• Accuracy: We strive to maintain accurate and up-to-date information.
• Accountability: We take responsibility for the personal data we hold and ensure our practices comply with applicable laws.
• Children's Privacy First: We prioritize the privacy of children and adhere strictly to COPPA and FERPA.

EXCELerated Success maintains a strict policy against selling, renting, or trading your personal information to third parties. We also do not share personal data with advertisers for direct marketing, targeted advertising, or remarketing purposes, especially for children under 13 or any student data. Information is shared only under strict conditions for specific, legitimate purposes:

A. Limited & Necessary Disclosures for Service Operations:

• With Tutor: Educational information and relevant personal details are shared with the qualified tutor solely for the purpose of providing tutoring services, managing your account, and improving our educational offerings. All personnel are bound by strict confidentiality agreements.
• Payment Processors: Necessary payment information (excluding full credit card numbers, which are directly handled by the processors) is shared with trusted third-party payment service providers for secure transaction processing.
• Technology Providers: We utilize reputable third-party technology providers for essential services, such as virtual classroom platforms (e.g., MobyMax, Pencil Spaces, and/or Zoom), CRM or LMS systems (e.g., Wise), and cloud hosting. These providers are carefully selected for their security and privacy standards and are contractually restricted from using your personal information for any purpose other than providing the services to EXCELerated Success.
• Educational Partners (Under Contract): In some cases, student educational data may be shared with educational institutions (e.g., schools) under explicit contractual agreements that comply with FERPA and other applicable privacy laws. This only occurs with appropriate consent or as otherwise permitted by law.

B. Single Sign-On (SSO) Services: If you choose to log in to our services via a third-party SSO provider (e.g., Google), certain Identity Data, Contact Data, and Service Personalization Data may be exchanged with that provider to facilitate your login.

C. Other Disclosures:

• Legal Compliance and Protection: I may disclose information if required to do so by law, subpoena, court order, or if I believe it is necessary to protect the rights, privacy, safety, or property of EXCELerated Success, our users, or others. This includes disclosures for fraud detection, emergency situations, or to enforce our terms of service.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. I will notify users of any such change in ownership or control of their personal information.
• Aggregated or De-identified Data: I may share aggregated or de-identified information that cannot reasonably be used to identify individuals for research, analytics, or statistical purposes. This data helps me understand trends and improve our services without compromising individual privacy.

EXCELerated Success is an online service directed to children under 13, and I am fully committed to protecting their online privacy by strictly complying with COPPA.

• Verifiable Parental Consent: For children under 13 years of age, we require verifiable parental consent before collecting any personal information. This consent will be obtained through methods permitted by COPPA, such as a signed consent form, credit card verification, or other reasonable methods that provide reasonable assurance that the person providing consent is the child's parent or legal guardian.
• Parental Rights: Parents and legal guardians have the right to:
  • Review the personal information collected from their child.
  • Request the deletion of their child's personal information.
  • Refuse to allow any further collection or use of their child's information.
  • To exercise these rights, please contact me at aisha@exceleratedsuccess.com or 888-95-EXCEL (888-953-9235).
• Limiting Data Collection: I collect only the minimal amount of personal information from children that is reasonably necessary for participation in my online tutoring activities. I do not condition a child's participation in an activity on the child disclosing more personal information than is reasonably necessary.

While FERPA primarily applies to educational agencies and institutions receiving federal funds, EXCELerated Success is committed to upholding the spirit of FERPA by diligently protecting the privacy of student education records to the extent applicable to an online tutoring business.

• Education Records: Information directly related to a student and maintained by EXCELerated Success (e.g., session records, progress reports) may be considered an "education record" under FERPA principles.
• Parent and Eligible Student Rights: To the extent applicable, parents and eligible students (students 18 years or older, or attending a postsecondary institution) have specific rights concerning education records, including:
  • The right to inspect and review the student's education records within a reasonable timeframe (not exceeding 45 days).
  • The right to request amendment of education records that they believe are inaccurate or misleading.
  • The right to consent to disclosures of personally identifiable information from education records, except where FERPA authorizes disclosure without consent (e.g., to school officials with legitimate educational interests, or in response to a subpoena).
• Disclosure of Information: I will not disclose personally identifiable information from student education records without appropriate consent, except as permitted by law or as described in this privacy policy (e.g., to third-party service providers who assist me in providing my services and are bound by confidentiality obligations, or to an educational institution as part of a contractual agreement).

EXCELerated Success retains personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention periods vary depending on the type of information and its purpose.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Upon expiration of the retention period, personal information will be securely deleted or anonymized.

EXCELerated Success uses cookies and similar tracking technologies (like web beacons and pixels) to enhance your experience on our website and during tutoring sessions.

• What are Cookies? Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners.
• How We Use Cookies:
  • Essential Cookies: These cookies are strictly necessary for the operation of our website and to provide you with the services you have requested (e.g., enabling secure login, remembering your preferences). Without these cookies, some parts of our site may not function correctly.
  • Analytical/Performance Cookies: These cookies allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
  • Third-Party Cookies: We may also use third-party services that set their own cookies to provide analytics or other features. These cookies are subject to the respective privacy policies of these third parties.
• Your Choices Regarding Cookies: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our services may become inaccessible or not function properly. For more information on how to manage cookies, you can refer to your browser's help documentation.

The security of your personal information is paramount to EXCELerated Success. We implement a variety of robust technical and organizational measures designed to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: We use encryption technologies (e.g., SSL/TLS) to protect data transmitted in transit between your browser and our servers and at rest when stored on our systems.
• Access Controls: Access to personal information is restricted to authorized employees, contractors, and agents who need to know that information to process it for us and are subject to strict contractual confidentiality obligations.
• Secure Infrastructure: Our online platform and data are hosted on secure servers with industry-standard security protocols and regular security audits.
• Regular Monitoring: We continuously monitor our systems for potential vulnerabilities and attacks.

While we strive to use commercially acceptable means to protect your personal information, it's important to remember that no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. We encourage you to also take steps to protect your personal information, such as using strong, unique passwords and keeping them confidential.

EXCELerated Success operates primarily within the United States. However, due to the global nature of online services and the use of cloud-based infrastructure (including tools like Google Classroom which have global data centers), your personal information may be transferred to, stored, and processed in countries outside of your own, including the United States, where our servers and main operations are located. Data protection laws in these countries may be different from those in your country of residence.

When we transfer personal information internationally, we take appropriate steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable laws. This may include implementing standard contractual clauses, ensuring compliance with privacy frameworks (e.g., Privacy Shield successor mechanisms), or other legally recognized safeguards where required by data protection regulations (e.g., for transfers outside the European Economic Area+ if applicable to future users).

You have specific rights regarding your personal information held by EXCELerated Success:

• Access, Correction, and Deletion: You have the right to access, correct, or request the deletion of your personal information. Parents/guardians can access and update their child's personal information by contacting me.
• Control Over Data: You have the right to request restrictions on the processing of your personal data or to object to its processing in certain circumstances.
• Withdraw Consent: Where the processing of your personal data relies on your consent, you have the right to withdraw that consent at any time. Please note that withdrawing consent may affect our ability to provide certain services or features to you.
• Parental Rights (COPPA & FERPA): As detailed in Sections 4 and 5, parents/guardians have specific rights regarding their child's data, including review, deletion, and control over further collection.

To exercise any of these rights, please contact me using the information provided in Section 12. I may need to verify your identity before fulfilling your request.

I may update this Privacy Policy from time to time to reflect changes in my practices, services, or legal requirements. When I make material changes, I will notify you by posting the updated policy on my website with a new "Effective Date" or by other appropriate means (e.g., email notification). Your continued use of my services after such modifications will constitute your acknowledgment and acceptance of the modified Privacy Policy.

If you have any questions or concerns about this Privacy Policy, our privacy practices, or to exercise your rights, please contact me at:

EXCELerated Success Tampa, Florida | aisha@exceleratedsuccess.com | 888-95-EXCEL (888-953-9235)